Americans are Using Too Much Toothpaste

Revised April 2021

The ads got it wrong.

Contrary to what you see on TV and in magazines, you don’t need a full-length ribbon of toothpaste on your toothbrush. Yet Americans are using way too much toothpaste. 

When it comes to using certain dental products, size really does matter. 

To fight plaque and prevent build-up, use the right amounts:

• Toothpaste 

Excessive toothpaste use can damage the tooth enamel. Apply only a pea-sized amount to your toothbrush before brushing.

• Mouthwash 

One study found people who used antibacterial mouthwash more than 3 times a day had an increased risk for mouth and throat cancers. Overuse can also dry your mouth out, upping your odds of bad breath. Rinse your mouth no more than twice a day for 30 seconds.

• Floss

No one likes a floss waster! Floss at least once a day using no more than about 18 inches of floss.

Your smile and your budget will thank you for using the right amounts of toothpaste, mouthwash and floss. Less is more.

Do you have little ones? Show them our videos to teach proper brushing and flossing habits, with just the right amounts of toothpaste and floss.

Do Expiration Dates Matter?

Ever wonder what to do with expired toothpaste, mouthwash or floss? Check our cheat sheet.  

The last step of your healthy dental routing is a regular check-up with your dentist every six month. If you currently don’t have one, use this handy-dandy tool to find one.